Publiqua – Public Relations & Communications Agency
Publiqua – Public Relations & Communications Agency

PR Agency for EdTech & Education

PR Agency for EdTech & Education

At PUBLIQUA PR, we assist in helping your education and EdTech brands communicate your value propositions. Our founder, Mrs. Priyanka Arora – Founder & Director at PUBLIQUA, with over 15 years of industry experience and over 200 successful projects completed under her belt.

Education is no longer confined to classroom-based or institutional settings, education now includes ed tech solutions, learning solutions providers, and universities to coaching institutes and skill development organizations, all contributing towards making learning and career creation more effective. In such a competitive market, it is important that an education brand develops a good reputation which helps it attract the right audiences of learners, parents, educators, and industry professionals.

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Tell the Story Behind Your Education Brand

An education company is not made up of courses alone, but possibly something bigger like the founders’ philosophy, results, teaching methodology, technology, research, or contribution to the industry itself.

With PUBLIQUA PR’s help, your story can be told through:

Founder & Leadership Stories

Positioning founders and leaders according to their experience and their philosophy regarding education.

Institution & Brand Stories

Promoting the institution’s journey and achievements in terms of its teaching methods and innovations.

Launch & Growth Communication

Increasing visibility in terms of new course offers, online learning platforms and programmes, partnerships, funding, and other business activities.

Expert Commentary

Making sure that the experts within the industry can share relevant commentary about educational trends, technologies, and skills requirements.

From Learning Innovation to Public Recognition

Innovation should be comprehended by EdTech companies before being valued. PR can play an important role in making difficult concepts easy and explaining how the product or platform or educational system adds value for the learner.

For traditional organizations, PR can draw attention to academic success, teaching prowess, student success stories, new courses and organizational developments. In such a way, organizations will be able to generate recognition amongst appropriate audiences as well as strengthen the image of their brands.

We at PUBLIQUA PR work with brands located in Delhi NCR, Gurgaon, Noida, Mumbai, Bangalore, Hyderabad, Pune, Ahmedabad, Jaipur, Chandigarh, Kolkata, Chennai, Lucknow, Indore and many other important cities of India.

What Can Strategic PR Do for Education Brands?

PR consistency can benefit an education brand by:

  • Building credibility without relying on paid advertising
  • Increasing awareness amongst target audiences
  • Gaining visibility for programs, courses, and launches
  • Positioning founders/educators as experts in their field
  • Communicating success and the education influence
  • Enhancing the brand’s reputation

A PR Approach Built Around Your Story

At PUBLIQUA PR, we know that not all education brands need to communicate in one manner. We know your industry inside out, tell its most compelling stories, and help with communication aligned with your objectives.

Thanks to our expertise in strategic storytelling, media relations, digital PR, thought leadership, events PR, and crisis communication, we can help your education brand communicate more efficiently and effectively.

If you have to launch your EdTech product, expand your institution, or promote your education leader – PUBLIQUA PR will help to build compelling stories that need to be told.